论文部分内容阅读
作为战斗在销售行业最前沿的排头兵,销售人员对公司销售政策和方案执行得正确与否,直接关系到销售工作质量的优劣,甚至决定全局的成败。时下被营销界一致公认的执行力,也只有在销售政策和方案执行正确的基础上方有其生存的价值,如果销售政策和方案执行有偏差,则可能执行力越强,造成的负面作用越大。因此,销售人员正确执行公司的销售政策、销售方案及上级领导的口头指令,在营销的工作体系中至关重要,就像发展经济不能只靠踏实肯干,还要有正确的经济路线和指导方针一样。那么销售人员在工作中如何做到正确地理解与执行销售政策和方案呢?
As the forefront of fighting in the sales industry vanguard, the sales staff on the company's sales policies and programs are implemented correctly or not, is directly related to the quality of sales of the pros and cons, and even determine the overall success or failure. Nowadays the marketing industry unanimously recognized the execution, and only in the implementation of the correct sales policies and programs have their own survival value, if the sales policy and program implementation deviations, the possible execution is stronger, the greater the negative effect . Therefore, the sales staff to properly implement the company's sales policies, marketing programs and oral instructions at higher levels in the marketing of the work system is crucial, just like the development of economy can not only rely on practical work hard, but also have the correct economic line and guidance The same principle. So sales staff in the work how to correctly understand and implement sales policies and programs?