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在世界上,“施乐”就是复印机的代名词,就好比看到IBM,就想到电脑一样。而且其市场占有率高达50%以上。所以,称施乐公司为“复印机之王”一点也不过分。为什么施乐公司在竞争激烈的复印机市场中能独占鳌头呢?原因是,它凭着一招“逆向反常”的独特经营策略,那就是只卖服务不卖产品,也就是只租不售的销售方法。施乐公司于1864年由美国人威尔逊创立,但直到1960年“施乐914”干式复印机问世后,施乐公司才异军突起。传统的湿式复印机不但在复印时必须使用化学液体,
In the world, “Xerox” is synonymous with copiers. It is like seeing IBM and thinking of computers. And its market share is as high as 50%. Therefore, it is not excessive to say that Xerox is the king of copiers. Why Xerox can dominate the fiercely competitive photocopier market? The reason is that it has a unique business strategy of “contrary to abnormality”, which is to sell only services that do not sell products, that is, only rent and not sell sales. method. Xerox was founded by American Wilson in 1864, but it was not until Xerox 914 dry copiers came out in 1960 that Xerox emerged. Traditional wet-type copiers must not only use chemical liquids for copying.