“品牌的好坏不是看每年能赚多少钱,我时刻考虑的是我们到底有多少以这个品牌发自内心热爱的客户,我们的客人究竟能和依文走多远。”大多数人想到依文,也许第一个落脚点是在这个品牌贯穿始终的情感营销上,这似乎已经成为依文标志性的风格特征。 “The quality of a brand is not about how much money it can earn each year. What I always consider is how many of us are customers who love this brand from the bottom of our heart. How far our guests can go with Yiwen.” Most people think of Wen, perhaps the first stop-gap is in the brand’s emotional marketing, which seems to have become an iconic style feature.