我们处在一个媒介融合的大时代。以互联网为代表的信息技术高速发展,对全球经济、政治、文化、社会产生了全方位影响,更给现代传媒生态与信息产业格局带来了深刻变革,融合已经成为当今时代传媒发展的主旋律。“融合”一词最早出现在科学领域,并于20世纪70年代与大众传播实现联姻。在互联网快速发展、应用和普及的基础上,数字技术把更多 We are in a great era of media convergence. The rapid development of information technology represented by the Internet has had an all-round impact on the global economy, politics, culture and society. It has brought profound changes to the modern media ecology and the pattern of information industry. Integration has become the main theme of media development in the modern era. “Fusion ” first appeared in the field of science, and in the 20th century, 70 years and mass communication to achieve marriage. Based on the rapid development of the Internet, application and popularization, digital technology put more