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近年来,民族村寨旅游发展迅速,旅游者、社区居民、地方政府、管委会与外来投资商等利益主体之间的利益失衡成为民族村寨旅游开发必须关注的问题。从利益相关者理论的视角,以四川理县桃坪羌寨为例,构建了民族村寨旅游开发中的利益相关者图谱,结合主要利益主体的利益诉求,认为应当平衡相关主体的利益关系,构建利益制衡和协调长效机制,实现其利益均衡,才能推动民族村寨旅游的可持续发展。
In recent years, the tourism development in ethnic villages has been developing rapidly. The unbalance of interests between the interest groups such as tourists, community residents, local governments, management committees and foreign investors has become the issue that must be paid attention to in the tourism development of ethnic villages. From the perspective of stakeholder theory, taking Taoping Qiang Village in Li County, Sichuan Province as an example, we construct a map of stakeholders in the tourism development of ethnic villages. Combining with the interest demands of the main stakeholders, we think that we should balance the interests of the relevant subjects and construct The balance of interests and coordination of long-term mechanism to achieve its balance of interests in order to promote the sustainable development of tourism in ethnic villages.