尽管新媒体近年来异军突起,对传统的电视媒介产生了一定的冲击,但电视以通俗的表达方式、收看操作的简易性依然保持着强劲的市场竞争力。在农村,电视节目是人们享受文化大餐的“主打菜”。本文试就地方台对农电视节目的生存与发展展开探讨,对对农电视节目吸引受众的艺术做一些粗浅的议论。一、对农电视节目的现状与问题 Despite the sudden emergence of new media in recent years, which has had a certain impact on the traditional television media, the ease with which television operates in a popular way of expression maintains its strong market competitiveness. In rural areas, TV shows are ’main dishes’ for people to enjoy cultural feasts. This article tries to discuss the survival and development of local TV stations in local TV stations and makes some superficial discussions on the art of attracting audiences for TV programs in rural areas. First, the status quo of agricultural television programs and issues