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湖北宜昌日报今年下半年在提高报纸质量过程中,“四管齐下”攻标题,一改过去党委机关报标题老套、呆板、重复、乏味的局面,使新闻进一步增强了可读性和吸引力。 俗话说:“秧好谷一半,题好文一半。”宜昌日报编辑部认为,过去很多新闻缺乏可读性,很大程度是“死”在标题上,因此,确立了“增强可读性,从标题抓起”的指导思想,提出了标题“准确、鲜明、简短、通俗、生动”的十字要求,并采取了四条措施: ——提出忌用词语。为解决标题落俗套、重复多的问题,编辑部提出了《宜昌日报标题忌用词语六十例》,规定诸如“强调指出”、“效果显著”、“一致好评”之类词语为忌用语,逼使编辑记者抓新闻、抓特点,特别是会议报道和经济报道忌用一些词语之后开始活起来。
In the second half of this year, Yichang Daily of Hubei Province tackled the title of “four-pronged approach” in improving the quality of newspapers and changed the old-fashioned, rigid, repetitive and tedious statements of newspaper party organs in the past and made the news more readable and attractive force. As the saying goes: “Ye Hao Yegu half, title good article half.” Yichang Daily News editorial that in the past a lot of news is not readable, to a large extent, “dead” in the title, therefore, established “to enhance readability, from Title grabbed ”guiding ideology, put forward the title“ accurate, clear, brief, popular, vivid ”cross requirements, and adopted four measures: - proposed to avoid the use of words. In order to solve the problem of falling out of order and repeated problems, the Editorial Department proposed sixty-six examples of terms used in the title of Yichang Daily, stipulating that terms such as “stressing that”, “notable result” and “unanimous praise” Forcing editors and reporters to catch the news and grasping characteristics, especially in meeting reports and economic reports, avoid using a few words to start living up.