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《出卖广告人》南广东经济出版社最新出版的《出卖广告人》是国内广告、营销专家的技术写真专辑之一。它包含了作者近7年在广告界的经验积累:从市场调研运作、广告文案撰写、广告创意制作,广告执行、媒介研究到促销战略等广告运作的各个层面,均体现了实操经验的精髓。是广告从业人员、广告公司、企业营销人员难得的工具书之一。文中提出“建设完整的行业工具箱”的观点引起企业各界的高度关注。
“Betrayed advertiser” South Guangdong Economic Publishing House newly published “betrayed advertiser” is one of the technical photo albums of domestic advertising and marketing experts. It contains the author’s nearly 7 years of accumulated experience in the advertising industry: from the market research and operation, advertising copywriting, advertising creative production, advertising execution, media research to promotional strategies and other aspects of advertising operations, all reflect the essence of practical experience . Advertising practitioners, advertising agencies, corporate marketing staff rare one of the tools. The article proposed “building a complete industry toolbox ” point of view caused great concern of all sectors of enterprises.