一、微博创新带给世界的巨大影响1.技术研发和商业方式的变化。从运营方式来说,几大门户都采取邀请的形式吸收高质量的用户参加微博的内测,应用公关手段采用名人效应吸引用户参与互动,最后时机成熟时推出。采用名人效应推广微博在早期是一个很好的方法,但不是目的,微博应该尊重每一个人,平等对话。随着时间的推移,粉丝们可能对名人产生视觉疲劳,这就需要用另外的办法来维持住用户,比如像豆瓣似地以兴趣为导向形成一个个网上虚拟社交团体。 First, the micro-Bo innovation brings a huge impact on the world 1. Technology research and development and changes in business methods. From the mode of operation, several major portals have adopted the form of invitations to attract high-quality users to participate in Weibo’s closed beta, the use of public relations measures to attract users to participate in the interaction with the celebrity effect, the last opportunity when the launch. The use of celebrity to promote microblogging early is a good way, but not an end, microblogging should respect everyone, equal dialogue. Over time, fans may visual fatigue for celebrities, which requires an alternative approach to maintain the user, such as watercress-like interest-oriented formation of an online virtual social groups.