改革开放以来,出版业空前繁荣。在普遍的繁荣中,各类期刊有着不同的发展和机遇,期刊竞争空前激烈。在相当长的时期内,期刊将面临严峻的挑战。在挑战面前,期刊一旦不能适应,不能创新,便有被遗弃的危险。在新的形势下,期刊应如何抓住时机,利用优势,克服劣势,迎接挑战,奋力向新的高度超越呢?本文将就《广东科技》的改刊过程,谈一点体会。一.期刊出版面临“从单一生产型向生产经营型转变”的挑战期刊出版由单一生产型向生产经营型转变是改革深入发展的趋势。所谓“单一生产型”是指期刊按常规编 Since the reform and opening up, the publishing industry has enjoyed unprecedented prosperity. In the general prosperity, various journals have different development and opportunities, journals unprecedented competition. For a long period of time, journals will face serious challenges. In front of the challenge, once the magazine can not adapt, can not be innovative, there is the danger of being abandoned. Under the new situation, how should journals seize the opportunity to take advantage of the advantages, overcome the disadvantages, meet the challenges and strive to surpass them to new heights? This article will talk about the process of “Guangdong Science and Technology”. I. Journal Publishing Facing the Challenge of “Changing from a Single Production Type to a Production-Management Type” The transition of a periodical publication from a single production type to a production-management type is a trend of deepening reform. The so-called “single-type” refers to the periodicals compiled by conventional