前不久,在媒体上读到这样一则农资新闻,至今回想起来仍联想颇多。新闻说的是某地一家农资经销商在推广一种油菜新品种时发生的事情。他们在推广会上,展示出不少图文并茂的资料进行介绍,会上的现场解说也是生动巧妙,就整个推广会的宣传效果而言,自感收效颇丰,下单的订购种植面积数字远远超出了推广会预计的要求。就在散会后不久,当地农业植保部门对参会的农户以及全镇区广大农户发出“警示”称,由于该新品油菜在田生长所需时间。对后茬作物有影响,提醒大家不可盲目种植。当地农资经销店接到讯息后,及时采取了措施,减少了预订量,说服已签约农户“撤回”预约。但是仍有 Not long ago, when I read such a piece of agricultural information in the media, I still think of a lot of associations so far. The news is about what happened when a farm vendor in a certain locality promoted a new rapeseed. At the promotion meeting, they showed a lot of pictures and texts and introduced them. The live commentary at the meeting was vivid and clever. In terms of the promotion effect of the promotion, Beyond the expected requirements of the promotion. Shortly after the resumption of the meeting, the local agricultural plant protection department issued a “warning” to the participating peasants and the majority of peasants in the whole town, saying the time required for the new rape to grow in the field was much higher. Crops have an impact on the aftermath, to remind everyone not blindly planted. After receipt of the message, the local agricultural materials dealership promptly took measures to reduce the amount of reservation and convince the contracted farmers to “withdraw” the reservation. But still there