“怎样的公司才能堪称伟大?”近段时间,这个话题似乎很流行。对“伟大”的定义,有人这样阐释:微软所以伟大,在于它的创办人以“希望每个人的桌上都有一台PC”为理念;宜家所以伟大,在于它致力于消除阶层差异和贫富悬殊;可口可乐所以伟大,因为它的目标仅仅是做全世界人都喝得起、买得到的美味饮料;沃尔玛所以伟大,因为它永远把“为社会底层的人节约每一分钱”放在首位;耐克、阿迪达斯所以伟大, “What kind of company can be great?” Recently, this topic seems to be very popular. The definition of “greatness” was interpreted in the following way: Microsoft is great because its founders use the idea of ​​“I want everybody’s desk to have a PC” as the idea; IKEA is great because it is committed to eliminating the class. Differences and the disparity between the rich and the poor; Coca-Cola is great because its goal is simply to make delicious beverages that people all over the world can afford and buy; Wal-Mart is great because it will always save every point for people at the bottom of society. Money is placed first; Nike and Adidas are great.