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随着媒体技术的日益发展,在报纸,电脑,广播,互联网和手机等传媒工具的冲击下,视觉符号的传播优势以及读者的需求,推动了图书的视觉化。儿童出版物是儿童早期阅读中接触最多的图书类型,因此儿童阅读的书籍如何发展受到了前所未有的重视。儿童出版物的内容往往具有引导,传播甚至培养的功能。本文结合大量阅读和实际考察,通过对儿童出版物的问题、多材质多形式的视觉元素、出版市场营销方式等几个方面来探讨,绘本艺术创作从设计到形式到市场真正为儿童的教育世界和社会发展服务。
With the development of media technology, under the impact of media tools such as newspapers, computers, radio, the Internet and mobile phones, the visual symbolic communication advantage and readers’ needs have promoted the visualization of books. Children’s publications are the type of book most commonly encountered in early childhood reading, so how children’s books have been developed has received unprecedented attention. The contents of children’s publications often have the function of guiding, spreading and even cultivating. In this paper, a large number of reading and practical investigation, through the issue of children’s publications, multi-material and multi-form visual elements, publishing marketing methods to explore several aspects, from the design of the picture book to the market to the real education for children’s education And social development services.