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尽管看起来有些难以置信,但是让青少年进入店铺已经变得越来越困难。很多传统的青少年服饰零售商的销售额在下降,有些分析指出这种局面并不仅仅是因为审美疲劳所致。针对高失业率的青少年人群,时尚在与科技产品进行竞争。对于他们而言,手机应用程序或者游戏机显然比最新款的牛仔裤更具吸引力。2014年4月中旬,投资银行Piper Jaffray发布了美国青少年消费调查的半年度报告。本次报告在调研史上首次出现了食品消费和服装消费相同的情况。依据这份报告,星巴克依旧是青少年钟爱的饮食消费项目。青少年的重点消费类别如下:食品21%,服装
Although it may seem incredible, getting teens into stores has become more and more difficult. Sales of many traditional teen fashion retailers are on the decline, and some analysts point out that the situation is not just due to aesthetic fatigue. For the youth population with high unemployment, fashion is competing with technology products. For them, cell phone apps or game consoles are clearly more attractive than the latest models of jeans. In mid-April 2014, investment bank Piper Jaffray released the semi-annual report on the U.S. Teen Consumption Survey. For the first time in the history of the survey, this report shows the same situation of food consumption and clothing consumption. According to the report, Starbucks is still a favorite adolescent food and beverage items. Adolescent’s key consumer categories are as follows: 21% of food, clothing