“十八大”后我国在党的领导下向着全面建成小康社会的宏伟目标不断迈出坚实步伐,人们生活水平不断提高,对于体育消费的需求也日渐突出,体育产业经济在国民经济中所占比重也逐年升高。关注我国体育产业的长远发展需要更加重视创新性优化手段的运用。本文从创新发展思路、创新发展手段的角度对保持我国体育产业的可持续发展势头提出建议。 After the 18th National Congress of the Communist Party of China, under the leadership of the party, we have been steadily striding toward the grand goal of building a well-off society in an all-round way. People’s living standards have been continuously improved. The demand for sports consumption has also become increasingly prominent. The economy of the sports industry has become increasingly prominent in the national economy. The proportion also increased year by year. Concerned about the long-term development of China’s sports industry needs to pay more attention to the use of innovative means of optimization. This article from the perspective of innovative development, innovative means of development to maintain the momentum of sustainable development of China’s sports industry to make recommendations.