电视媒体需要建立一套科学的、完整的、切合媒体自身实际状况并能产生良好效果的广告营销组合体系和内部运作机制,更要从提高媒体广告经营竞争力的需要出发,培养和造就一支高素质的广告经营队伍。这是电视媒体的广告经营工作进入市场化运作的最基本条件,也是搞好电视媒体广告经 TV media need to establish a set of scientific and complete advertising marketing combination system and internal operation mechanism which are suitable for the actual situation of the media and have good effect. Moreover, starting from the need of enhancing the competitiveness of the media advertising business, the media should cultivate and create a High-quality advertising management team. This is the most fundamental condition for the television media’s advertising operation to enter into a market-oriented operation. It is also necessary to improve the advertising of television media