时下,诚信一词频频出现在各类媒体上,有的媒体还为此专门开设了专栏、专题,大张旗鼓地宣传诚信,这对建设一个诚信社会无疑是十分有利的。但是,在大声呐喊诚信的同时,个别媒体自己却作出一些不诚信的事情:假新闻屡禁不止,虚假广告时时见诸报端,发行量让人摸不着头脑……这不免让人感到尴尬。因此,加入世贸组织后,面对境外媒体的“山雨欲来”之势,走向市场的媒体要想在未来的竞争中把握先机,就必须在诚信上下功夫,只有取信于民,得到受众的认 Nowadays, the word frequently appears in all kinds of media. Some media also set up columns and special topics for this purpose, promoting the integrity in a big way. This is undoubtedly very beneficial for building an honest society. However, while loudly calling for honesty, individual media have themselves made some dishonest things: fake news is repeatedly banned, fake advertisements are often reported in newspapers, and circulation is too confusing. This can not help but make people feel embarrassed. Therefore, after joining the WTO, in the face of the ups and downs of overseas media, media in the market must grasp honesty and trust if they want to seize the first chance in the future competition. Only by gaining the trust of the people and getting the audience Recognition