GMDAT策略:品牌重建、弥补GM全球车型总体规划的不足和空白、增强在新兴市场知名度上篇中曾提到,为使通用大宇重新占领市场,通用面临诸多挑战。但在很短的时间内,通用就稳定了大宇的军心,重拾了客户与企业之间的信心联系,再次启动新车型开发项目,且确保对GMDAT的财政支持。以上措施尽管取得了一定的效果,但通用深知要想 GMDAT Strategy: Brand Redevelopment to Make up for the Deficiencies and Gaps of GM Global Model Master Plan and Enhance Reputation in Emerging Markets As mentioned in the previous article, GM faces many challenges in order to regain GM’s market share. But within a very short time GM has stabilized Daewoo’s military presence, regaining customer-business confidence and restarting new vehicle development projects and securing financial support for GMDAT. Despite the above measures have achieved some results, but GM know very much to think