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近年来微商发展火热,高校学生也开始加入到这个行列中,然而鲜有人以体育产品为销售对象。为了提高体育微商的经营能力和大学生创业者对体育微商的了解与关注,我们选取河南省部分高校中经营此类产品的微商和学生消费者进行调查。利用多种方法手段对高校体育微商进行调研分析,发现诸多问题。并在此基础上进行了提出了一些行之有效的措施。
In recent years, the development of micro-business hot, college students began to join this ranks, but few people to sports products for sale. In order to improve the management ability of sports instructors and the knowledge and attention of undergraduates to sports instructors, we selected the instructors and students who run these kinds of products in some colleges and universities of Henan Province to investigate. Using a variety of methods and means of college sports instructors conducted research and analysis and found many problems. On this basis, some effective measures are put forward.