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随着我国经济呈现上升趋势,经济市场的迅速崛起决定了市场的千变万化,市场细分化使产品的竞争力变得激烈,宣传范围也变得愈加广泛,在这种经济环境大背景下,决定了广告作为宣传的主要途径和桥梁,市场对于广告的设计创意要求和质量要求也越来越高,优秀的平面广告不只是让消费者对于相关的消费产品家喻户晓,而是商家利用平面广告的设计理念来打造完美的品牌效应,用图形创意来打造品牌创造和设计理念,在这个过程当中,广告设计工作者作为创造利益者,消费者作为设计对象,这两者在经济交易效益产生的同时无不在科学掌握着广告创意的发展进程。优秀的平面广告和创新价值强的图形设计决定着其独特的语言和主题,这些成功都来自于思维的精髓。
With the economy in our country showing an upward trend, the rapid rise of the economic market determines the ever-changing market, and the market segmentation has intensified the competitiveness of products and the scope of publicity has become more and more extensive. Under the background of this economic environment, Advertising as the main way of advertising and bridges, the market for creative design advertising requirements and quality requirements are getting higher and better, not only for the outstanding print ads for consumers related to consumer products, household names, but the use of print ads designed by businesses Concept to create a perfect brand, with creative ideas to create brand and design concepts, in the process of which, advertising design workers as the creation of interest, consumers as the design object, both in the economic transaction efficiency at the same time In science holds the creative process of advertising. Outstanding print ads and innovative graphic design determine the unique language and theme, these successes come from the essence of thinking.