本文针对我国不断变革中的市场经济环境,提出了一个营销决策模型——动态整合营销 决策模型(DIMD)。该模型在波特五种力量和4C的基础上,提出市场营销决策是多个动态影响 因子共同作用的结果,并给出了动态整合营销决策模型的实施原则。动态整合营销决策模型是 符合中国市场特点的,但普及性及有限性仍有待进一步研究完善,特别是动态系数问题,仍有 很大的发展和完善空间。 In this paper, aiming at the market economy environment under the constant change in our country, a marketing decision model - Dynamic Integrated Marketing Decision Model (DIMD) is proposed. On the basis of Porter’s five forces and 4C, this model proposes that the marketing decision is the result of the interaction of multiple dynamic influence factors, and the implementation principle of the dynamic integrated marketing decision model is given. Dynamic integrated marketing decision-making model is in line with the characteristics of the Chinese market, but the popularity and limited still need further study and improvement, especially the dynamic coefficient, there is still great room for development and improvement.