引言广州泰奇食品有限公司1992年生产推出八宝粥,并首家正式向全国推广。上市之初,我们采取了“广告在先,铺货在后”“先供小店,后上商场”的推广策略,结果形成了商家竞相上门、带款提货的销售旺势。至1993年底,八宝粥的销售额达2亿人民币,公司的商誉和实力得到迅速的提升,泰奇公司在南方赢得了“八宝粥之王”的盛誉。 Introduction Guangzhou Taiqi Foods Co., Ltd. produced and launched eight-treasure porridge in 1992 and was the first company to officially promote it to the whole country. At the beginning of the listing, we adopted the promotion strategy of “advertising first, distributing goods later”, “giving first to small stores, and then shopping at the store”, which resulted in the sales momentum of merchants competing for home delivery and taking delivery of goods. By the end of 1993, the sales of Babao porridge had reached 200 million yuan. The company’s goodwill and strength have been rapidly improved. Taiqi Company has won the reputation of “king pudding king” in the south.