数字电视的发展是我国广播电视面临的一次巨大技术变革,它将影响到广播影视全系统、全行业乃至整个信息产业、整个社会。数字电视自身的特点和优势必将替代模拟电视的发展,例如数字电视音视频效果好、传播节目频道多,还可以带动用户互动点播等增值新业务。国家有关部门制定了我国数字电视发展的“三步走”战略步伐,然而由于目前还存在着网络、资金、节目、机顶盒和用户消费理念等方面的“瓶颈”,导致实际用户发展与规划之间还存在着一定的差距,我们认为这仅仅是黎明前的黑暗,相信数字电视“井喷”式爆发增长即将来临。 The development of digital television is a huge technological change that China’s radio and television are facing. It will affect the entire system of radio and television, the entire industry and even the entire information industry and society as a whole. Digital TV’s own characteristics and advantages will inevitably replace the development of analog TV, such as digital TV audio and video effects, broadcast channels and more, but also can drive the user interactive on demand and other value-added new business. Relevant national authorities have formulated the “three-step” strategy for the development of digital television in our country. However, as there are still bottlenecks in the network, capital, program, set-top box and consumer spending concept, the actual user development and planning There is still a certain gap. We think this is just the darkness before dawn. We believe the digital blowout blowout will soon come out.