近年来,日本一些电子厂商根据女性消费者观察事物细腻深刻、选购商品多受感情色彩影响、从众求同心理较为明显、虚荣心远比男性消费者强、求廉和求实心理倾向比较突出、青年妇女求新和求美的消费心理,以及有较强的自我保护意识和发挥自己创造性的劳动为满足的特点,十分重视开拓女性市场,获得了意想不到的成功。 以往,大多数家用电器厂的研究开发人员都是男性居多,他们对年轻女性、职业妇女以及家庭主妇们的需求在了解上往往有差异。如今,一些公司已开始直接雇佣女性参与对新产品的构想,以促进企业未来的发展。 In recent years, some Japanese electronics manufacturers observe things carefully and profoundly according to the female consumers. Most of the purchased goods are influenced by their emotions, and the psychology of seeking conciliation from the public is more obvious. Their vanity is far more powerful than the male consumers, and they tend to seek honest and realistic psychology. Young women seeking new and beautiful consumer psychology, as well as a strong sense of self-protection and to play their creative labor-satisfaction characteristics, attaches great importance to open up the female market, with unexpected success. In the past, most household appliance factories were mostly men and women of research and development, and their needs for young women, working women and housewives tended to differ. Nowadays, some companies have begun to directly hire women to participate in the concept of new products to promote the future development of the enterprise.