“徘徊孤单中坚强”、“就算很受伤也不闪泪光”、“带我飞,飞过绝望,带我飞,给我希望!”……张韶涵的一首《隐形的翅膀》唱红了祖国大江南北。而品牌也同样需要这样一对明修栈道、暗度陈仓的“隐形的翅膀”。隐形翅膀一:品牌定位——划分新品类这是一个老生常谈关于品牌定位的问题。中国本土中小企业大多是市场的后进 “I am strong in loneliness ”, “Even if I am injured, I do not cry”, “Take me to fly, fly through despair, take me to fly, give me hope!” “... Angela’s song” Invisibility Wings “sing red motherland north and south. The brand also needs such a pair of clear path along the cliff, the darkness of the ”invisible wings ". Invisible wings one: brand positioning - division of new categories This is a cliché about brand positioning issues. Most Chinese domestic small and medium enterprises are the market backward