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经济学家普遍认为农村市场有潜力,许多企业家也看好了农村市场,然而一旦真正涉足于农村市场的时候,又有相当多的企业家感到市场难做。真的难做吗?年销售额数十亿元的红桃K集团公司,总销售额中有70%的份额在农村市场,他们用数年的营销实践证明:只要有适应农村特点的营销策略,并能坚持实施,适时调整,做好农村市场并不难。研究市场推出农村消费者渴求的产品红桃K集团在推出生血剂产品前,进行了认真细致的市场调研,结
Economists generally believe that the rural market has the potential and many entrepreneurs are also optimistic about the rural market. However, once they are really involved in the rural market, a considerable number of entrepreneurs feel that the market is difficult to do. Really difficult to do? With annual sales of billions of dollars in the hearts of K Group, with 70% of the total sales in the rural market, they use years of marketing practice has proved that: as long as the marketing strategy to adapt to rural areas , And can adhere to the implementation, timely adjustment, do a good job in the rural market is not difficult. Study of market demand for rural consumers Crave K Group before the introduction of raw blood products, conducted a careful market research, Results