报刊社、出版社由单纯的生产型向生产经营型转变,其中很重要的一项工作就是要把报刊发行好,只有具备了一定数量的发行量,报刊才有生命力和活力,才能具有良好的社会效益和经济效益。大家知道,现行的报刊发行体制不尽合理。单一封闭的发行模式与市场经济的新形势很不相适应,它的覆盖面,宣传面远远难以满足读者及报刊社的需要。为了更好地满足读者的需要,更大地提高报刊的发行量,改革发行体制,采取多种形式的发行办 Newspapers and periodicals, publishers from a purely production-oriented production and management type change, one of the most important job is to publish a good newspaper, and only with a certain number of circulation, the press only vitality and vitality, in order to have a good Social and economic benefits. As we all know, the current newspaper distribution system is not reasonable. A single closed distribution model and the new situation in the market economy is not suited, its coverage, publicity is far from meeting the needs of readers and newspapers. In order to better meet the needs of readers, to greatly enhance the circulation of newspapers and periodicals, to reform the system of distribution, and to adopt various forms of distribution offices