零售商面临的挑战是要将设计整合为消费者体验的一部分,从而找到一种能持续吸引顾客的方法。这已不仅仅是做好设计这么简单,而是关乎体验的设计。过去几年中,中国市场已成为国际零售业发展的热点所在。高端市场扩张迅速,许多一线城市涌入大量奢侈品零售店铺。然而,这种潮流已悄然转变。店铺的激增导致了一线城市高端奢侈品零售业的过度饱和,消费者们已厌倦了这些奢侈品牌的新颖性。如今, The challenge for retailers is to integrate design into the consumer experience to find a way to consistently attract customers. This is more than just designing it as simple as it is about the design of experience. In the past few years, the Chinese market has become a hot spot for the development of the international retail industry. Rapid expansion of the high-end market, many first-tier cities into a large number of luxury retail stores. However, this trend has quietly changed. The proliferation of shops has led to the over-saturation of high-end luxury retail in first-tier cities, and consumers are tired of the novelty of these luxury brands. now,