导向、宣传和管理,构成了广播电视宣传的三根支柱,它们之间互相依赖,互相贯通,互为条件.但是三者又各有侧重,导向是宣传的根本任务;宣传是广播电视工作的立足点和归宿;管理是保障宣传任务实现的决定性因素.切实搞好广播电视这三个方面的工作,是实现宣传总任务的关键所在.下面分别对这三个方面的问题加以论述. Direction, publicity and management constitute the three pillars of radio and television propaganda, and they are interdependent, inter-connected and inter-conditional, but each has its own focus and orientation, which is the fundamental task of propaganda. Publicity is the basis of radio and television work Point and destination.Management is the decisive factor in ensuring the realization of the propaganda mission.To effectively carry out the three aspects of radio and television is the key to realize the general task of propaganda.The following is a brief discussion of these three issues.