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奥林匹克运动会对旅游业发展的深刻影响和巨大推动作用已为历届奥运会所证明。作为北京奥运会的唯一伙伴城市和决赛分会场所在省份 ,山东省旅游业面临重大机遇。山东各级旅游管理机构应高度重视 ,十分珍惜 ,积极汲取历届奥运会与旅游业相结合的经验与教训 ,结合山东旅游资源与产业实际 ,尽快制定奥运会旅游促销战略 ,以此为契机 ,全面推进旅游大省向旅游强省的转变 ,实现“十五”期间跨入全国旅游先进省市行列的奋斗目标。
The profound influence and great promotion effect of the Olympic Games on the development of tourism have been proved by the previous Olympic Games. As the only partner city and venue for the Beijing Olympic Games, the tourism industry in Shandong Province faces major opportunities in the provinces. Shandong tourism management agencies at all levels should attach great importance to, cherish, and actively learn from previous Olympic Games and tourism combined with experience and lessons learned, combined with Shandong’s tourism resources and industrial reality, as soon as possible to develop the Olympic Games tourism promotion strategy, as an opportunity to comprehensively promote tourism Big province to the strong province of tourism to achieve the goal of striding into the ranks of the advanced provinces and cities in the “10th Five-Year Plan” period.