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本文以网络广告设计课程在高等院校教学中存在的问题及具体改革措施全面地分析了广告学专业的网络广告设计课程教学的方式、方法及目前我国网络广告设计创意和推广上的一些不足,探析如何提高广告学专业学生对网络广告的学习兴趣和设计、创新实践能力。培养出集网络广告策划、创意、设计于一身,理论与社会实践相结合,适应市场发展需求的复合型人才。
This article analyzes the existing problems and the specific reform measures of online advertising design course in colleges and universities, and analyzes the teaching methods and methods of online advertising design courses in advertising major and some shortcomings in the creative and promotion of online advertisement design in China. How to Improve the Learning Interest, Design, Innovation and Practical Ability of Advertising Students in Online Advertising. Cultivate a network of advertising planning, creativity, design in one, the theory and practice of society combined to meet the needs of the market development of complex talents.