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在整合营销传播成为行业发展主流的态势下,直邮等其他函件产品作为一种行之有效的传播渠道,应通过与其他传媒的整合,在传媒和广告市场中占据一席之地。新年伊始,国家一系列强国富民政策措施的出台,令人耳目一新,也让人对2013年有了更多的期待。稍有经济学常识的人都能意识到,中国经济两位数高歌猛进式的增长将成为过往,经济转型已是必然之势。在此背景之下,函件业务固然会面临一些考验,但一些机会也有待把握。
As integrated marketing communications has become the mainstream of the industry, direct mail and other mail products, as an effective channel of communication, should occupy a place in the media and advertising markets through integration with other media. At the beginning of the new year, the promulgation of a series of national policies and measures to enrich the country and enrich the people is refreshing and gives people more anticipation in 2013. Those who have a little common sense in economics can all realize that the rapid and double-edged growth of China’s economy will become a thing of the past. Economic restructuring is an inevitable trend. In this context, the letter business will certainly face some tests, but some opportunities have yet to be grasped.