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随着网络技术的发展与普及,网络化应用已经渗透到社会生活的各个领域,互联网已经成为人们日常生活的重要平台。CNNIC报告显示2012年我国整体网络应用使用趋势为,交流沟通类应用、信息获取、商务交易、和网络娱乐持续增长,网络用户逐渐移动化。伴随各种日常活动的网络化,人们的社会交流互动行为日益网络化,网络空间普通信任问题成为一个值得探讨的问题。文章发现,随着社会变迁,人口学变量对网络普通信任的影响与其对现实普通信任的影响不同;媒介接触习惯与网络普通信任水平相关,尤其是网络媒介接触习惯与其显著相关,各种方式的网络行为与网络普通信任显著相关,有助于网络空间普通信任情况的改善。
With the development and popularization of network technology, networked applications have penetrated into all fields of social life. The Internet has become an important platform for people’s daily life. The CNNIC report shows that in 2012, the overall trend of network application usage in China is that the communication and communication applications, information acquisition, business transactions and online entertainment continue to grow, and the network users are gradually moving. With the networking of all kinds of daily activities, people’s social interaction and interaction become more and more networked. The problem of ordinary trust in cyberspace has become a question worth exploring. The article finds that with the social changes, the influence of demographic variables on the general trust in the network is different from that on the general trust in reality. The media exposure habits are related to the general trust level of the network, especially the network media contact habits are significantly related to them. Network behavior is significantly related to general trust in the network and contributes to the improvement of general trust in cyberspace.