2014年2月7日20时14分,备受瞩目的俄罗斯索契冬奥会如期开幕。按照规定,在开幕式还差10秒的时候,必须有一个奥运五环标志形成。不料,在雪绒花绽放成奥运五环时,由于技术失误,右上角的一朵雪绒花未能顺利绽放,结果出现了奥运“五环变四环”的一幕。这一幕被直播到全世界后,立刻引来一片哗然,遭到众多网友的吐槽。但在另一方面,一些嗅觉敏锐的商家马上从中嗅到了商机。就在该事件 At 20:14 on February 7, 2014, the highly anticipated Winter Olympics in Sochi, Russia, opened as scheduled. In accordance with the provisions of the opening ceremony, when the difference is 10 seconds, there must be an Olympic rings logo formation. Unexpectedly, when the edelweiss bloom into the Olympic rings, due to technical errors, the top right corner of a edelweiss failed to bloom smoothly, the result of the Olympic Games, “Wuhuan change four rings” scene. This scene was broadcast to the world, immediately led to an uproar, was a lot of users Tucao. But on the other hand, some scent merchants immediately smelled business opportunities. Just at the event