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从行动导向内涵分析,营销专业行动导向教学应用的特征分析入手,剖析当前高职营销专业在行动导向教学应用中的困境问题,并给予解决问题的思路和措施。
From the analysis of the action-oriented connotation and the analysis of the characteristics of marketing professional action-oriented teaching, this paper analyzes the predicament of vocational education in the application of action-oriented teaching, and gives the train of thought and measures to solve the problem.