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广告是人们有目的地利用媒介把相关的信息传递出去的一种社会活动,广告也分为盈利广告和非盈利广告。广告作为一种传递信息的方式,主要任务是有效的传递商品和服务的有效信息,广告的宣传功能的体现需要依托广告媒介,广告媒介是广告活动的重要组成部分,广告媒介的选取和利用在很大程度上决定这广告的成功与否。在广告媒介日益发达、发展非常迅速的当代,广告媒介的发展也呈现出新的趋势,新媒体特别是互联网的迅猛发
Advertising is a kind of social activity that people purposefully use the media to transmit the relevant information. Advertising is also divided into profitable advertising and non-profit advertising. Advertising as a way to transmit information, the main task is to effectively convey the effective information of goods and services, the advertising function of the need to rely on advertising media, advertising media is an important part of advertising activities, advertising media selection and use of To a large extent determine the success of this ad. At a time when the advertising media is increasingly developed and is developing very rapidly, the development of the advertising media has also shown a new trend. The rapid development of new media, especially the Internet