白加黑．舒肤佳．汇源果汁．乐百氏．农夫山泉．农夫果园．金龙鱼．采乐．海尔氧吧空调一．白加黑——治疗感冒,黑白分明 1995年,“白加黑”上市仅180天销售额就突破1．6亿元,在拥挤的感冒药市场上分割了 15％的份额,登上了行业第二品牌的地位,在中国大陆营销传播史上,堪称奇迹,这一现象被称为“白加黑”震撼,在营销界产生了强烈的冲击。一般而言,在同质化市场中,很难发掘出“独 White with black. safeguard. Huiyuan juice. Robust. Nongfu Spring. Nongfuguoyuan. Arowana. Fun music. Haier oxygen bar air conditioning one. White plus black - the treatment of colds, black and white In 1995, “Bai Jiahe” listed only 180 days sales exceeded 160 million yuan, in the crowded cold medicine market split 15% share, boarded the industry The status of the second brand in the history of marketing communications in mainland China, called a miracle, a phenomenon known as the “White plus Black” shock, had a strong impact in the marketing industry. In general, it is hard to find a single person in a homogeneous market