现代营销,真可谓斑斑点点,其中卖点营销可算得上“一点红”。什么是卖点?什么是卖点营销?我们认为概念的模糊性较强。现代营销,其本质是个性,针对竞争而言,是差异性。卖点是营销本质呈现的精灵,她赋有鲜明的独特性飞翔于企业钩画的蓝天。我们面朝现实蓝天,浅析卖点及卖点营销。 Modern marketing, really can be described as speckles, selling marketing which can be regarded as “a little bit red.” What is a selling point? What is selling point marketing? We think the concept of ambiguity stronger. Modern marketing, its essence is individuality, in terms of competition, is the difference. Selling point is the essence of marketing essence, she endowed with distinctive unique flying in the sky drawn by the corporate hook. We face the real blue sky, selling point and selling point of marketing.