公共关系在中国的发展已有十几个年头,取得的成绩已使世人瞩目。但公关的普及与发展并不平衡,公关在经济建设中发挥的作用也有大有小。面对这样的现状,不少热心公关事业的人都在孜孜以求地探索适合中国国情的特色公关。公关作为一门学科,只有为人们所掌握,并能发挥对实践的指导作用时,才会变成巨大的物质力量。由于各民族的文化传统、价值 The development of public relations in China has been for more than a decade and the achievements made have attracted worldwide attention. However, the popularization and development of PR are not balanced, and the role played by PR in economic construction is even smaller. In the face of such a situation, many enthusiastic public relations professionals are determined to explore suitable for China’s national characteristics of the public relations. As a subject, PR can become a huge material force only when it is mastered by people and can play a guiding role in practice. Due to the cultural traditions and values ​​of all ethnic groups