人永远无法穷尽信息,但智能营销可以。如何理解智能营销?我们理解的智能营销是看得更多,想得更多,做得更多。看得更多基于现在使用的数据以及线上线下的采集渠道,通过数据的能力,我们可以在一定程度上发现谁是我们的用户?他们有什么特点?他们需要什么?以及如何触达他们?下面分享一些我们做的案例来说明。这是给一个户外品牌做的案例,最左边的图是我们的客户和它的竞品在一个二维坐标系的模型上,潜在用户的分布情况,横坐标是保守激进,纵坐标是阶级,产品的特色分出 People can never exhaust information, but smart marketing can. How to understand smart marketing? We understand smart marketing is to see more, think more, do more. See more Based on the data we use now and the online and offline acquisition channels, we can find out to some degree who are our users, what are their characteristics, what do they need, and how do we reach them? Below to share some of the cases we do to illustrate. Here’s an example for an outdoor brand. The leftmost graph shows the distribution of potential users for our client and its competing models in a two-dimensional coordinate system. The abscissa is conservative and the ordinate is the class, Features of the product points