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MI、BI和VI共同构成了CI的工作领域.企业如果能够从MI、BI和VI等三个侧面彼此联系地在市场中反映出自己的独立个性,CI也就在某个具体的企业得到了实现.CI小史CI诞生于20世纪40年代末50年代初的美国.其始作俑者是美国的朗格公司.但其真正的思想来源是德国设计教育中心(包豪斯).包豪斯的成员曾被誉为“具有市场未来洞悉力的艺术群体”,因希特勒的封闭和奴役,这些怀抱现代设计理论和追求现代设计风格的人们,最后都陆续迁徙美国,并在“凯恩斯革命”所提供药方,“罗斯福新政”后的美国经济运行和市场活动中,为美国的企业提供了出手不凡的企业设计.美国的CI实践主要集中于VI领域.CI在六、七十年代传播至日本.战后的日本,为了积极地摆脱战争所留下的经济凋蔽留下的各种后遗症,日本人采用了剽窃现代一切科学文明的技法,仿效和示范西方发达国家的做法,创造了日本经济奇迹.其在60年代后期,遂引进了美国的CI思想,并经过十余年的延用和发展,将CI扩展为MI、
MI, BI, and VI together constitute the field of work of CI. If companies can reflect their independent personality in the market from the three sides of MI, BI, and VI, CI will be obtained in a specific enterprise. The realization of .CI history CI was born in the United States in the late 1940s and early 1950s. Its founder is the United States Lange Corporation. But its real source of ideas is the German Design Education Center (Bauhaus). Member of Bauhaus Known as the “artistic group with market insights,” due to the closure and enslavement of Hitler, these people embracing modern design theories and pursuing modern design styles have finally migrated to the United States one after another and provided prescriptions in the “Keynesian Revolution.” In the American economic operation and market activities following the “Roosevelt New Deal”, U.S. companies were provided with extraordinary corporate designs. The U.S. CI practices were mainly concentrated in the VI area. CIs spread to Japan in the 1960s and 1970s. Japan, in order to actively free itself from the various sequelae left behind by the economic legacy left behind by the war, the Japanese adopted the techniques of plagiarizing all modern scientific civilizations to imitate and demonstrate the practices of Western developed countries. The law created Japan’s economic miracle. In the late 1960s, it introduced CI’s ideas in the United States, and after more than ten years of extension and development, CI was expanded to MI.