“在这里,信息成为情报”——这句话是FT网站上的标语,也是一个网站的大气之处所在。《金融时报》于1888年创刊,它有着123年的历史,从一份国内报纸发展成为一份公认的国际性大报。该报在全球23座城市拥有印刷点,每日发行量为40万份,为全球130万读者提供大量的新闻、评论及分析。网络媒体逐渐受到受众青睐,传统媒体不断顺应媒介发展趋势,创新营销战略。FinancialTimes新闻网站是英国《金融时报》的网站,是该报在营销战略上开辟的一个新战场。 “Here, information becomes intelligence ” - this sentence is a slogan on the FT website, but also the atmosphere of a website where. The Financial Times, founded in 1888, has a 123-year history and has grown from a domestic newspaper into a recognized international newspaper. The newspaper has print sites in 23 cities around the world with a daily circulation of 400,000 copies, providing a huge amount of news, commentary and analysis to 1.3 million readers worldwide. The online media are gradually favored by the audience. The traditional media are constantly following the media development trend and innovating the marketing strategy. FinancialTimes news website is the FT’s website, is the newspaper opened up a new battlefield in marketing strategy.