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《快公司》2016.9今年4月以来,对苹果的批评与日俱增。库克13年来首次宣布,苹果2015年的营收同比下滑13%,iPhone销量下滑更甚,跌16%。对智能手机占据总营收65%的苹果来说,这相当不妙。但苹果的竞争者正在大步向前。亚马逊、Facebook、谷歌和微软已经用最前沿的AI(人工智能)产品占据了头条。业内人士唱衰苹果在技术上创新乏力,但苹果却处在史上最强大的时期。苹果正在着手改进四大操作系统(Apple TV、iPhone、Mac和手表),
“Fast Company” 2016.9 Since April this year, the criticism of Apple has been increasing. For the first time in 13 years, Cook announced that Apple’s revenue in 2015 dropped 13% YoY, while sales of iPhone dropped even more by 16%. This is pretty bad for Apple, which holds 65% of the total smart phone revenue. But Apple’s competitors are making big strides. Amazon, Facebook, Google and Microsoft have taken the lead with cutting-edge AI (Artificial Intelligence) products. Appreciation of the industry decline in Apple’s technical innovation fatigue, but Apple is in the history of the most powerful period. Apple is working to improve the four major operating systems (Apple TV, iPhone, Mac and watch)