通过电子邮件发送广告的公司面临着一条前途光明但又危险的道路,任何错误(比如把电子邮件发送给一个并不需要的顾客)都可能会在一夜之间毁了公司的声誉。然而,如果公司对于电子邮件的使用恰到好处的话,它不仅能够建立起与客户的联系,还可以获得超额利润,并且,其所花的费用仅仅是直接邮寄所花费用的一小部分。越来越多的公司开始采用Email营销模式,因为电子邮件营销可以带来许多看得见的好处——因特网使营销人员可以立即与成千 Companies that send ads by e-mail face a bright and dangerous but dangerous path, and any mistake (such as sending an e-mail to an unwanted customer) could ruin the company’s reputation overnight. However, if the company is just right for e-mail use, it can not only establish contact with its customers, but also generate excess profits, and its expenses are only a small part of the direct mail costs. More and more companies are embracing the Email Marketing model because e-mail marketing offers many visible benefits - the Internet enables marketers to immediately and thousands