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高校图书馆是学校的文献信息中心,其存在的目的在于为教学和科学研究提供服务,是学校存在与不断发展的重要基地。而所谓高校图书馆品牌建设是指图书馆在利用自己馆藏资源及其他优势在为读者提供服务的过程中形成的,并长久坚持的具有特色的服务规范。新时期,高校图书馆必须实施品牌建设,建立个性化、创新化的品牌服务方式,将图书馆的工作重心转移到提供优质的服务上来,真正领悟到为读者服务是图书馆工作的出发点和归宿,更好地做好高校图书馆各项工作。
The university library is the school’s literature information center. Its purpose exists to provide services for teaching and scientific research. It is an important base for the existence and development of the school. The so-called university library brand building refers to the library in the use of their own collection of resources and other advantages in the process of providing services to readers formed, and long-standing service specifications with distinctive. In the new era, university libraries must implement brand building, establish personalized and innovative brand service mode, shift the focus of library work to provide quality service, truly realize that serving readers is the starting point and destination of library work , Better to do all the work of university library.