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宝洁公司从 １９８８年进入中国市场至今已有 １０ 多年，在这１０多年里，宝洁每年至少推出 一个新品牌，尽管推出的产品价格为当地同类产品的３—５倍。但这并不阻碍其成为畅销品。可以说，只要有宝洁品牌销售的地方，该产品就是市场的领导者。 据国家有关部门的数据显示：
Procter & Gamble has been in the Chinese market for more than 10 years since it entered the market in 1988, during which P & G has introduced at least one new brand each year, though the price of the product is 3-5 times higher than that of its local counterparts. But this does not prevent it from becoming a best seller. It can be said that as long as there is P & G brand sales place, the product is the market leader. According to the data of relevant state departments: