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在视觉传达设计中,文字和图像是核心要素。字体的使用和选择直接关系到设计的质量,字体产生的形式感、气质、氛围往往和其功能性一样重要。在现代视觉文化的冲击之下,传统书法印刷字体面临诸多问题,这些问题主要体现在:当前中国书法印刷字体开发还不够成熟,字体设计面临发展瓶颈;在应用上,大多书法印刷字体的面貌不适合现代设计的美学要求。对于字体开发者和使用者而言应当从审美角度适应现代性变化并作出努力,这也许有助于书法印刷字体走出当前的困境。
In visual communication design, text and images are the core elements. The use and selection of fonts are directly related to the quality of the design. The formal sense, temperament and atmosphere produced by the fonts are often as important as their functionalities. Under the impact of modern visual culture, traditional calligraphy and printing fonts face many problems. These problems are mainly reflected in: the current Chinese calligraphy and printing fonts development is not mature enough, font design is facing the bottleneck of development; in the application, most of the face of the calligraphy fonts Aesthetic requirements for modern design. It is aesthetically appropriate for font developers and users to adapt to and make efforts for modernity, which may help the calligraphist print fonts out of their current predicament.