仔细想想,营销的一切问题都可以归结为产品和如何满足需求的问题,而营销本身就是企业内部资源和外部环境之间如何平衡的科学。抽象的社会供给和社会需求可以具体为产品和消费者需求,而两者的矛盾也就是如何用产品去满足需求的问题,也就是平衡产品功能与消费者需求之间的矛盾。产品理论也是营销理论中最为基本的理论,将需求导向逆向思考一下都会归结为产品和技术的问题。 Think about it, marketing all the problems can be attributed to the product and how to meet the demand of the problem, and marketing itself is the internal resources and the external environment how to balance the science. Abstract social supply and social demand can be specific to product and consumer demand, and the contradiction between them is how to use product to satisfy demand, that is, to balance the contradiction between product function and consumer demand. Product theory is also the most basic theory of marketing theory, the demand-oriented reverse thinking will come down to product and technology issues.