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在县乡市场,往往存在这样一种现象:由于购买者大多是农村用户,他们对产品通常不甚了解,在很大程度上依靠经销商的推荐来购买,经销商说哪个品牌好,他们就买哪个品牌。所以,对于一个只经营三至五个品牌的县乡经销商来说,品牌忠诚度无疑是至关重要的。只要他们自己先对哪个品牌具有忠诚度,就一定会不遗余力地向顾客推荐。要使县乡经销商形成一定的品牌忠诚度,我们通常要做到以下四点。第一,让经销商了解公司。首先要求业务
In the county and township markets, there is often such a phenomenon: Since buyers are mostly rural users, they usually do not understand the product, and rely largely on the recommendation of the dealer to buy, the dealer said which brand is good, and they Which brand to buy? Therefore, brand loyalty is undoubtedly crucial for a county-level dealer who runs only three to five brands. As long as they have their own loyalty to which brand, they will spare no effort to recommend to customers. To make the county and township dealers to form a certain degree of brand loyalty, we usually have to do the following four points. First, let the dealers understand the company. First ask for business