忠诚的顾客是企业最宝贵的财富,企业赢得一位忠诚的顾客等于是成功地进行了一项高回报的投资,将给企业带来长远而巨大的利益。因此,企业总是试图通过质量、价格、服务等诸多因素来吸引顾客长期地购买本企业的产品和服务。建立顾客忠诚度最重要的是企业经营者应有以下正确的指导思想。正确评价每位顾客的价值。统计数据表明。多次光顾的顾客与初次登门者相比,可为企业多带20-85%的利润;固定客户每年增加5%,企业的利润则增加 Loyal customers are the most valuable asset of a business. Having a loyal customer wins the company and succeeding in a high-return investment will bring long-term and huge benefits to the company. As a result, companies are always trying to attract customers to buy their products and services over the long term through factors such as quality, price, service and more. The most important thing to establish customer loyalty is that business managers should have the following correct guiding ideology. Correctly evaluate the value of each customer. Statistics show. Customers who patronize many times can bring 20-85% more profit to the enterprise than the first time door-to-door customer; the fixed customer increases 5% every year and the profit of the enterprise increases